On September 2, 2009 I saw something new at the gas station. It was an energy drink the drink stood out to me from a far simply because of its design. It is called Pure Energy and has a glass bottle with a silver metallic cap. Not only was the cap metallic, but it actually had some weight to it. It gave me off a feeling of class to me simply because of what it looked like it looked like a higher quality than all the other energy drinks in thier simple tin cans. 

I was thought on a way to improve it and the only thing I could think of would be to add brighter colors in the lettering to make it stand out even more to draw you toward the center of the bottle to allow you to see what your looking at.